NTU has launched a degree aimed at producing qualified professionals to support the growth of the sports industry here. The degree is the first of its kind in Singapore. The Bachelor of Science in Sport Science and Management degree programme, a four-year, direct honours programme, will commence in August 2009. Professor Er Meng Hwa, NTU's Senior Associate Provost, says that the strong push to become a sporting nation signals a serious and concerted effort from the government to create a vibrant sports industry in Singapore. He adds that NTU is pleased to launch the degree to nurture professionals in Sport Science and Management at a time when there is unparalleled national interest in sports. Professor Michael Chia, Head of Physical Education and Sports Science at the National Institute of Education is currently overseeing the programme. He anticipates strong student enrolment and expects the first cohort to fill up fast. Industry response, including from the Singapore Sports Council (SSC), has been very positive, underscoring its unanimous support of the new programme.