Final-year undergraduates from NTU's Wee Kim Wee School of Communication and Information initiated the launch of a unique cause that hits close to home. Dating Violence Awareness Week (7 – 14 February 2009) is the first-ever nationwide campaign targeted at young Singaporeans aged 17 to 25 year-olds. Initiated by social workers from the Centre for Promoting Alternatives to Violence (PAVe) and NTU’s communications undergraduates as a part of their final year project, the public educational campaign aims to raise awareness of dating violence and to inform victims where and how they can seek help. The inaugural was launched by Guest-of-Honour, Dr Mohamad Maliki Osman, Parliamentary Secretary for National Development on 7 February, Saturday at Tampines Mall, Level 4, Open Plaza. The week-long event incorporates various activities that urge all young Singaporeans to "Choose Love, Not Abuse" with a website for the cause at www.chooselovenotabuse.com.